FISERV FORUM

MILWAUKEE, WISCONSIN

Lobby with Milwaukee Bucks logo art on a wall; dark carpet, gray columns, and doors.

The Fiserv Forum in downtown Milwaukee is the dynamic new home of the NBA’s Milwaukee Bucks. Sports & The Arts was retained by the Bucks to design and develop an immersive art collection for the venue. Thirty-two artists contributed 75 original commissioned works across a range of mediums, complemented by 50 framed photographs and several graphic installations. Together, these pieces spark curiosity and help define the Forum as a one-of-a-kind destination.


Connecting the local community is central to every Sports & The Arts project. At Fiserv Forum, three large-scale artworks were developed in collaboration with more than 200 local students, ages 3 to 19.


To engage local talent, Sports & The Arts issued an open call for artists that generated more than 1,200 submissions across diverse mediums including sculpture, mosaic, found objects, and oil on canvas. Of the 32 artists featured, 18 are from Wisconsin or have strong ties to the state.

Deer statue on a wooden platform inside a modern building with large windows overlooking a city.

Buckley, mixed media sculpture, Blake McFarland
This freestanding sculpture, located on the main concourse is constructed of basketball leather and netting. McFarland, a former major league pitcher turned artist, created this 9’ long by 9’ high sculpture by hand cutting and dying authentic basketball leather into various hues of brown. MacFarland then painstakingly arranged them onto the form creating the illusion of muscle and tone. This has fast become the social media destination at Fiserv Forum.

A mural on a wall beneath a bridge, with a row of bollards along the edge of the sidewalk.
Milwaukee Bucks players walking outdoors in matching white shorts and jerseys.

Wisconsin Welcomes You, graphic wall treatment from original artwork, Greg Gossel
Encircling a portion of the exterior of Fiserv Arena is Wisconsin Welcomes You, a 216-foot long mural designed and created by Wisconsin-born artist Greg Gossel. This monochromatic collage mural features Wisconsin-inspired imagery interwoven with Bucks brand marks.

Two framed abstract artworks hang on a white wall in a gallery. A wooden bench sits below.

From the Arc, mixed media, Brendan Minga
Understanding an artist’s strength is a hallmark of SATA’s art collections as shown in our thematic approach to all originally commissioned artworks. Here, Brandon Minga’s reclaimed object artwork is the ideal vehicle for an homage to Milwaukee’s industrial past. This diptych, each work measuring 48” x 102”, highlights local Milwaukee landmarks

A dimly lit bar area with high tables and stools. Artwork and a blue screen are visible on the walls.

The Owners Suite features original artworks from four artists in the collection. Shown here are excerpts from the exterior mural, Wisconsin Welcomes You, by Greg Gossel, and Hoops, a charcoal on paper original by Lynn Hanson.

Gallery with white walls, displaying large paintings with colorful and green artwork.

Milwaukee Bucks Word Art, digital art, Michael Shay
Milwaukee Cheers, acrylic and oil on canvas, Eric Oates. The party suite corridor, shown above, houses artwork from every artist in the collection.

Large, colorful mosaic art hanging on a white wall in a modern gallery space with a long hallway.

Highlights, ceramic tile, Carrie O’Malley
Highlights, a ceramic mural installed on the upper concourse was created in conjunction with Wisconsin-based artist Carrie O’Malley. O'Malley collaborated with over 100 middle-school students from three Milwaukee Public Schools to create this artwork. Tying community to the stadium and team brand encourages a more intimate connection with the patron and fan.