LAMBEAU FIELD

GREEN BAY, WISCONSIN

Lobby with Green Bay Packers logo on wall. Reception desk, stairs, and overhead lighting are visible.

Spanning nearly a century, the history of the Green Bay Packers is unmatched in professional sports. Legendary players, iconic teams, and an extraordinary 13 championships are etched into the hearts of fans everywhere. From Vince Lombardi’s disciplined mastery of the fundamentals to Brett Favre’s remarkable streak of 297 consecutive starts, and now the enduring legacy of Aaron Rodgers, the Packers’ story is inseparable from the story of America itself.


This rich legacy comes alive in “The Green Bay Packers Collection,” which Sports & The Arts curated in 2017. Displayed throughout Lambeau Field, the collection features  150 originally commissioned artworks by 19 talented artists, including nine with ties to Wisconsin. To celebrate the breadth and depth of Packers history, the collection spans a remarkable range of mediums—textiles, found objects, mixed media, pencil, oil and acrylic on canvas, and immersive environmental installations—offering fans a fresh, captivating way to experience the team’s legendary story.

Long, empty hallway with white walls and green carpet.
Hallway with framed sports art, primarily green and yellow, and carpet.

Wisconsin native Greg Gossel’s pop-inspired artwork, Titletown, tells of the Packers championship history through colorful pennants, photos, footballs and fan-favorite phrases. Each piece in this diptych measures over 4’ x 7’ and create quite an impression!

Hallway with framed football art on white walls, carpeted floor.

Resembling an art gallery, the corridor in the exclusive 4th floor club houses original artworks by all 17 artists in the collection. Shown is Bart Forbes recreation of a Bart Starr pass in his original oil on canvas artwork, Super Bowl 1. Forbes, one of the preeminent sports artists in the country, created six originals for the Collection. Also shown is Daniel Gerhartz’s The Commitment.

Art gallery interior with framed photographs on display, neutral walls, and carpet.

Each elevator lobby was themed by era. Shown here is the Iron Men era, 1919–1940s, and includes content-specific pieces such as (l-r) John Robertson’s Acme Packer, a piece that transports the viewer directly to the frozen tundra; Tom Mosser’s Welcome Home, portraying fans welcoming the 1929 championship team back to Green Bay; and Samantha Wendell’s Teamwork, featuring Curly Lambeau and Don Hutson.

Lounge with round tables and chairs, window view, and a large mural of Vince Lombardi.

We designed, developed, and installed over 3,000 square feet of graphic treatments during the suite remodel, celebrating the history and legacy of the team. All research, concepting, design, production and installation is handled through our team, providing our clients a streamlined process.

A modern break room with a long counter, stainless steel appliances, and a table with chairs.
Hallway with art on the walls, green carpet, and a door with
Hallway with artwork of a city skyline lit up. Metal railings on the left, fluorescent lighting, and white walls.

The club on the sixth level celebrates two of the most important parts of Packers past and present — the “Packer Backers” and Lambeau Field itself. We worked with the original architect of Lambeau Field to secure original construction and architectural plans that contributed a different and unexpected element in the design.

Gallery interior with large black and white photographs and displays on the walls, and carpeted floor.

The suite corridor, where we combined graphic wall treatments, original artworks, and framed photography to create a richer, more meaningful fan experience by lengthening engagement.